Kira Floorings Identity Born out of passion for design and craftsmanship, Kira Floorings provides a wide range of uniquely designed flooring products including solid wood floorings, engineered wood floorings, laminate floorings, luxury vinyl tiles (LVT) and outdoor decking.Logoorange worked closely with Kira Floorings team to create an intelligent, minimalist and functional, versatile yet consistent brand identity. So, we created a logo that could be used with texture and colour, as well as in simple, linear form.Client: Kira Floorings Services: Brand Identity, Corporate Branding, Website Design We decided that the letter “F” was the key to this minimalist brand identity, so we crafted the upper part in such manner, that it would visually suggest a wooden floor, while the lower part of the letter symbolized a floor tile – the second part of the business.Then, we selected a distinct palette of pastel shades, to compliment the identity. The website showcases projects and expertise in a visually appealing manner, whilst the identity, type and website structure are minimalist and functional, as the company’s business approach.