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he kangaroo image on this logo was first used in 1920 for this Australian Airline when it was inspired by the use of the kangaroo on the Australian penny coin. The kangaroo was used in later iterations of the airline including when it was called TAA and Australian Airlines. The kangaroo was first used on the airlines aircraft on the “belly” of the plane. The kangaroo symbol was first depicted by Sydney designer Gert Sellheim, and then in 1984 the logo was revised by Tony Dunn. In 1995 the logo was revisited again in celebration of the 75th anniversary celebrations.
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Total Design was established in 1963 by Friso Kramer, Ben Bos, Benno Wissing, Wim Crouwel and the Schwarz Brothers. This group of ambitious Dutch designers has set new benchmarks for product design, exhibition design, cultural design and identity design.The book written by Ben Bos presents the story of the studio’s golden period from 1963 to 1973 and it’s fundamental role in graphic design.
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