Video Production Company Brand Identity

Area38 Video Production Identity


Area 38, a video production company which also deals with photography and art direction asked us for a sophisticated, yet approachable brand identity. Since we’re talking video production, what could have been more suggestive than an icon which resembles a shooting frame?

It’s also a visual metaphor for the idea of choosing a specific place/area for the perfect frame.


Area38 Video Production

Brand Identity, Corporate Branding

Video Production Brand Logo Design
Video production company branding
Video Production Branding Business Card

The uncommon placement of the text within the frame suggests the movement of the camera.

As for the font, we chose something contemporary, in total visual balance with the icon. It turned out to be the right decision for the following materials:  signage, website, scheduling tool, social media, business cards and brochure.