Strategi Consulting Identity We’ve been approached by Strategi – a technology consulting firm specialized in cloud and Big data management – to develop a new corporate identity. In the beginning there was the icon – a visual depiction of the smallest unit of information, but in the same time a lightbulb, a universal metaphor of an idea. Client: Strategi Consulting Services: Corporate Identity, Website Design We decided to use basic shapes well organized on a grid to underline the idea that Strategi simplifies the process of managing and accessing large amounts of information. This new technology brand identity goes beyond the logotype. It is a scheme composed of core elements that come together to create a distinctive visual language, which makes the brand instantly recognizable and sets it apart from other technology consulting companies.