Random42/ Medical Animation Brand Identity Random42 designs medical animation for top level research institutes in the US. They are in charge of showing how medicine works at a molecular level. The animations seem to come from another world and are accessible to us only through the lens of an electronic microscope.Over the past 20 years, this company has created over 200 mechanism-of-action (MoA) medical animations for the world’s leading pharmaceutical, biotechnological and medical companies and has won over 90 industry awards. Client: Random42 Medical Animation Services: Brand Identity, Website Design Random 42 commissioned us with a new brand identity. Considering the company’s pioneering character, we decided to avoid all predictable or already tested routes.We came up with two intersected circular patterns, that change the result of their intersection, when rotating in various positions. The result was a dynamic medical brand identity that depicts molecules which interact and change during this process. It creates a contemporary, scientific and very suggestive corporate branding. The typography, labels, packaging are all carefully chosen to remind you of a medical laboratory.