Frosch Power Tools Logo Design

Frosch Power Tools Corporate Identity

 

For the Frosch Power Tools corporate identity project we needed to change more than the logotype. We needed to change packaging, product designs, marketing materials and a whole lot more. Logoorange addressed those issues as a single, all-embracing project. We developed a corporate identity system using the core idea that we can transform the whole customer experience.

We started by building the whole design strategy around the flagship tools of this company, which are the high-power drills & grinders, hence the contour of their bespoke font.

 

Client:
Frosch Power Tools

Services:
Corporate Identity Design,  Brand Manual

Catalogue Cover for Frosch Power Tools Corporate Identity
Power Tools Corporate Identity Design
Power Tools Corporate Identity Font Design
Power Tools Catalogue Typography
Power Tools Corporate Identity
Color Palette
Power Tools Logo Design
Power Tools Drilling Product Design
Power Tools Packaging Corporate Identity

The corporate font literally resembles the edge of a chainsaw, or drilling head.

Our solution was to design display letters cut geometrically so the brand identity could benefit of a sharp fit.