Hannes Blanc Menswear Identity The Swedish menswear company – Hannes Blanc – worked with Logoorange to create a corporate identity that would clearly express a modern craftsmanship and utility look & feel. To create an authentic and powerful logotype, we designed an elegant font that goes straight to the heart of the brand’s identity. A mix between old and new, classy to the core. Client: Hannes Blanc Menswear Services: Corporate Identity, Website Design Our approach is visually articulated by a powerful contrast and a limited colour palette. This runs across a variety of assets such as: tags, labels, stationery, business cards, hangers, packaging, look book and a responsive website. Each corporate identity item expresses a harmonious mixture between modern and traditional.