MaxFirm Kitchenware Brand Identity


It does not happen every day as an award-winning kitchen design company, also a manufacturer of luxury kitchen gadgets, asks you to build its brand identity from scratch.

This obviously called for a modern, clean and minimalist approach, starting with the logo design, which naturally came as elegant and slender. The logo icon is a MF monogram and a suggestion of a multi-tool, to emphasize their configuration service for kitchens.

Max Firm Kitchenware

Brand Identity Design, Corporate Branding

Logo and Business Card Design for Max Firm KItchenware
Kitchenware Corporate Identity

The new kitchenware brand identity draws visual interest from the economical use of a single and auster font and a simple color palette.

We developed a variety of materials for corporate branding, including: leaflets, a catalogue, art direction elements, advertising, signage and environmental graphics.