MaxFirm Kitchenware Brand Identity

 

It’s not everyday that an award-winning kitchen design company, also a manufacturer of luxury kitchen gadgets, asks you to build its brand identity from scratch.

This obviously called for a modern, clean and minimalist approach, starting with the logo design, which naturally came as elegant and slender. The logo icon is a MF monogram and a suggestion of a multi-tool, to emphasize their configuration service for kitchens.

Client:
Max Firm Kitchenware

Services:
Brand Identity Design, Corporate Branding

Logo and Business Card Design for Max Firm KItchenware
Kitchenware Corporate Identity

The new kitchenware brand identity draws visual interest from the economical use of a single and austere font and a simple color palette.

We developed a variety of materials for corporate branding, including: leaflets, a catalogue, art direction elements, advertising, signage and environmental graphics.