Melany Lane works within the luxury fashion industry and is constantly searching for emerging talents with unique style and vision.

So, for starters, we had to name the company. Then, we had to articulate the concept of “sparkling” in a minimalist way. The solution for this fashion brand identity came naturally – a logotype (font, website and collaterals) that matches perfectly with the luxurious character of the brand and its urban qualities.  

This fashion brand identity was inspired by night city lights – a suggestion of urban glamour. Because when the night announces a special occasion, it’s time for you to shine bright in a Melany Lane dress!