Education International Identity A new challenge for us was the creation of a brand identity and a website for a special foundation that finances educational programs for children from disadvantaged areas around the world. To quote Shakespeare, we had to look again for “what’s in a name?” and we’ve found EDUCATION. And where do we get that from? The answer will always be books. Based on this, we started creating the icon, which is a pile of books, but in the same time the EI monogram. The new Education International corporate branding features an extended color palette to depict cultural diversity and a global reach. Client: Education International Services: Brand Identity, Corporate Branding