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Identity Manuals by Paul Rand
_United States Patent & Trademarking Office
_FREE Searchable Patent Database
_How to Trademark Your logo
_Free Patents Online
Rebrand.com (anual competition – winners online)
The Brand New Awards – A direct extension of the
The DieLine – Great Packaging Blog
Corporate Identity Documentation
Corporate Identity Portal (Robert Paulmann)
Identityworks (Tony Spaeth)
Logo R.I.P. (The Stone Twins)
ReBrand (Center for Design & Business)
Wireality (Grapefruit Design)
A Website About Corporate Identity
Brand New (Opinions on Brand &
Corporate Identity Work)
Corporate Brand Matrix – Famous Case Studies
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|02| Contraction. A brand becomes stronger when you narrow its focus
|03| Publicity. The birth of a brand is achieved with publicity, not advertising
|04| Advertising. Once born, a brand needs advertising to stay healthy
|05| The Word. A brand should strive to own a word in the mind of the consumer
|06| Credentials. The crucial ingredient in the success of any brand is its claim to authenticity
|07| Quality. Quality is important, but brands are not built on quality alone
|08| The Category. A leading brand should promote the cateogry, not the brand
|09| The Name. In the long run a brand is nothing more than a name.
|10| Extensions. In order to build the category, a brand should welcome other brands
|11| Fellowship. One of the fastest routes to failure is giving a brand a generic name
|12| The Generic. What branding builds, subbranding can destroy
|13| The Company. There is a time and a place to launch a second brand
|14| Subbrands. There is a time and a place to launch a second brand
|15| Siblings. A brand’s logotype should be designed to fit the eyes. Both eyes.
|16| Shape. A brand should use a color that is the opposite of its major competitor’s
|17| Borders. There are no barriers to global branding. A brand should know no borders.
|18| Color. A brand is not built overnight. Success is measured in decades, not years.
|19| Consistency. Brands can be changed, but only infrequently and only very carefully
|20| Change. No brand will live forever. Euthanasia is often the best solution
|21| Mortality. The most important aspect of a brand is its single-mindedness
|22| Singularity. The most important aspect of a brand is its single-mindedness
The Brand Gap
The Brand Gap slides cover a lot
in a short reading.
The manual describes the design and construction for the iconic NYC subway signs that we still see and use today, but above all it’s a beautiful and important piece of design history.
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Total Design was established in 1963 by Friso Kramer, Ben Bos, Benno Wissing, Wim Crouwel and the Schwarz Brothers. This group of ambitious Dutch designers has set new benchmarks for product design, exhibition design, cultural design and identity design.The book written by Ben Bos presents the story of the studio’s golden period from 1963 to 1973 and it’s fundamental role in graphic design.
Brockmann’s use of grids in design continues to be extremely relevant today. This guidebook should be read by anyone involved in design who wants to learn how powerfully can grids be utilized. It examines issues related to grids such as formats, pagination, leading and typography all with an abundance of excellent examples and exact instructions. A fundamental book about the grid system.
Corporate Identity Design