MaxFirm Kitchenware Brand Identity It does not happen every day as an award-winning kitchen design company, also a manufacturer of luxury kitchen gadgets, asks you to build its brand identity from scratch. This obviously called for a modern, clean and minimalist approach, starting with the logo design, which naturally came as elegant and slender. The logo icon is a MF monogram and a suggestion of a multi-tool, to emphasize their configuration service for kitchens. Client: Max Firm Kitchenware Services: Brand Identity Design, Corporate Branding The new kitchenware brand identity draws visual interest from the economical use of a single and auster font and a simple color palette. We developed a variety of materials for corporate branding, including: leaflets, a catalogue, art direction elements, advertising, signage and environmental graphics.