Cream Tea Identity With a desire to differentiate itself from its competitors, while avoiding industry clichés, Cream Tea Design Studio worked with us to create a new corporate identity that would articulate through image and fonts, colour and essence, the company’s individuality.So, we imagined a simple depiction of a tea cup with various flavors, a visual metaphor of the company’s services. The tea cup morphs in various patterns. It stands at the core of any corporate design. Client: Cream/Tea Design Studio Services: Corporate Identity Design When it comes to corporate identity design, one shape generates endless possibilities. Thus, it sends a message of the designers’ credo, to reduce any brand to its core elements, to clarify the message. And that’s what we just did.