Generacion Film Festival Identity

Explore process in new identity for Generacion.

The festival itself is a place of creative expression and experimentation of ideas and the identity is about capturing that very same process.The identity idea is to keep the festival’s presence fresh and progressive. We wanted to create something which is more than a functional identification tool for the festival, but something which is living, evolving and can represent the raw energy and creativity that the festival provides. The resulting work is an apparent chaotic identity that still manages coherence across the whole project. Images are layered and cropped and colors are simple and contrasting.

 

Client:
Generacion/Film Festiival

Services:
Brand Strategy, Brand Identity, Digital Design